Senior living communities are dynamic, social places. Whether you’re an active adult retirement community, assisted living residence, or CCRC, an online community can be a natural extension of the activities and conversations that take place in your physical community every day.
How it is today:
• Your community receives information from you in several ways; weekly activity sheets, monthly newsletter, online announcements, and bulletin boards. All of these activities push information out to your community in a static environment that is not always easy to keep up to date.
• New potential clients learn about your facility through mailings and corporate website information. These tools provide good information but they do not give a vibrant look into your community.
• You have an amazing facility that has a story to be told but you lack the tools to tell it and the ability for others to share that story.
How It Can Be With On Target Communities:
• You connect with your community. You still push out great information. That information is now made available on a variety of interactive platforms (like Facebook and Twitter above) that allow users to share that information and spread the word.
• You also pull in information from your community. They have the ability to share the life of the community through photos, comments and posts (on a moderated basis).
• Existing clients that use social media platforms will feel more connected with the community and will be better informed.
• Family members of your clients will love being able to see into the activities and into the daily life of their loved ones at your facility.
• Potential new clients will see a community that is alive and vibrant. They will still go to the corporate website for the details but the social, interactive communication will go a long way to making the decision to call or visit.
• All of this can be easily linked to the corporate website and can be an additional source of leads from people conducting online searches.
How To Get There:
All of these social media activities have a benefit but they require consistent monitoring, content creation and time. The good news is that this activity is digital and can be outsourced to Social Media Professionals at less than a third of the cost of hiring more staff.
A Social Media and Internet Marketing Plan for Your Senior Living Community.
On Target Community is a complete social media solution and is available for any Senior Living Community or portfolio of communities, regardless of size or location. For a fixed monthly maintenance fee, each community will receive a comprehensive social media marketing platform including a community blog site, Facebook fan page and twitter account.
Get your Senior Living / Active Adult Community engaged today: Call us at 407.830.4550 in Orlando, or Nationwide: 866.998.6886 for more information. You can also fill out our contact form here.
