| When Great SEO Backfires On Your Business.T Tweet I had a prospect call this week, we spent a good deal of quality time on the phone, but quickly came to the conclusion that our company was not a great fit for him. Here’s why: The gentlemen had some great keywords that he was ranked under, but wanted more. He expressed how he [...]...Read More |
| SEO Plugins & Settings Your WordPress Site Needs To Be Using.u Tweet WordPress, once configured properly, can be a tremendous tool to help further your organic SEO efforts. Here are a few core SEO plugins AND settings that your WordPress enabled web site needs to be using in order to thrive in the search engines: Initial Configuration Tips 1.) Permalinks. When you install WordPress right out [...]...Read More |
| 5 Things Your SEO Company Should NOT Be Doing.e Tweet It’s always helpful to hear what SEO companies SHOULD be doing in terms of content, technical aspects, trust factors, etc., but what are some of the things that your SEO company should NOT be doing? As more and more SEO gurus pop up on the radar, it’s becoming increasingly more and more difficult for [...]...Read More |
| Internet Marketing Rule #1: Who Is Your Customer?, Tweet I was part of a dynamic team meeting this week that consisted of some very bright minds. We were collectively consulting for a client who has been immensely successful, but needed a bit of insight into what and where to go next with his online presence. One question that arose out of that meeting [...]...Read More |
| 2012 = Survival Of The Most Relevant. Tweet I had an email exchange with a prospect that really got me thinking about why some businesses make and why many do not. This particular prospect informed me today that they are going to be taking baby steps to get to their Internet marketing efforts. First, they are going to try some print, then [...]...Read More |
| Imperative Internet Marketing Strategies For 2012.0 Tweet So, it’s 2012. Where is your business going? How will your business stand out on the Internet? How will your marketing plan capture and engage an audience that is out actively seeking your products and services RIGHT NOW and On Their Terms? Here are some amazing Internet marketing stats your business needs to be [...]...Read More |
| The Top Most Overlooked Internet Marketing Opportunities For Your Business.1 Tweet We all have a tendency to miss some very obvious marketing opportunities on a daily basis. I’ve had several ah-ha moments over the past few years when I realized I was missing the boat on a huge marketing opportunity, oftentimes, the opportunity only takes about five minutes to implement: I’ve put together a few [...]...Read More |
| 3 Ways Your Business Can Win Online In 2012. Tweet “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” David Ogilvy Yes, here I am beating a dead horse, but time after time, year after year, Content remains king. Through the years this has rang true, from the first advertisements written on papyrus, to [...]...Read More |
| SEO, Site Visitors & Splash Pages. Not A Good Combo.N Tweet I’ve encountered a few clients who absolutely demand a splash page be their home page on their web site. I am always against this, unless the client happens to be someone like Coca Cola who doesn’t really need SEO. If you are not Coca Cola, you need SEO. Your web site needs to be [...]...Read More |
| 5 Reasons Your Web Site Traffic Has Flat-Lined.o Tweet Activity Begets Activity. Oftentimes, I’ll have a prospect come to me very frustrated that their web site is NOT generating any traffic. Every time they look at their Google Analytics, they don’t see an increase. My first question: what’s your ongoing content strategy? Or, how many new products / services have you added to [...]...Read More |
