Activity Begets Activity.
Oftentimes, I’ll have a prospect come to me very frustrated that their web site is NOT generating any traffic. Every time they look at their Google Analytics, they don’t see an increase. My first question: what’s your ongoing content strategy? Or, how many new products / services have you added to your web site lately? Your web site cannot be a one time upload. It needs to live, breathe and grow in order to entice two distinct audiences, 1.) Your prospects. 2.) Google.
Here’s five possible reasons why your web site traffic has flat-lined and what to do about it.
1.) No one has written a blog post for 18 months.
A blog built onto your web domain name can be a powerful and easy tool to help your marketing team produce relevant and current content. Google loves blogs, and the more rich and relevant blogs that your marketing team generates, the more Google will come back, which gives you more opportunity to alter your rankings in the search engine results pages.
2.) All of those great press releases that your PR team generated are nowhere to be found on your web site.
I see this one all of the time. Lots of great news has been generated about a company and they don’t put those releases on their web site. This is great content and instills a great bit of confidence in your prospects.
3.) No one has added a page to the web site since it launched in 2008.
Google wants to know that your web site is dynamic and relevant, therefore, it’s important to keep adding pages to your site. Pages can be new products, or can have some copy and YouTube videos embedded on them, etc., but it’s important to keep growing the site out.
4.) Social Media efforts are NOT coordinated with the web site.
I see companies setup Facebook, LinkedIn & Twitter accounts all of the time and NEVER see them drop a URL to their web site so that their followers could visit the site. Have a new product? Announce it on your social media channels, but drive people back to your web site via a link. Google is now paying much more attention to social media.
5.) It’s just flat out dated or boring.
When your web site looks like a product of the late 90′s, it is no longer relevant in the marketplace. What worked yesterday on the web probably doesn’t work today, so keeping the design fresh is mission critical to pulling in traffic to your web site, and to keep them coming back.
I think above all, it’s so important to keep evolving to what your prospects are truly looking for. What’s in it for them? How will you keep them WANTING to come back to your web site? Maybe it’s a useful widget, or a great blog series, maybe it’s a set of educational videos, whatever that ‘WHAT” is, do it, and keep doing it.
To put the life back into your web site stats, give On Target Web Solutions a call today. Our marketing experts know how to revive a flat lined web site. In Orlando: 407-830-4550, Nationwide: 866-998-6886. http://www.OnTargetWebSolutions.com, SEO, Web Design, PPC & Social Media experts.
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