Seth Godin’s latest blog article, “Poisoning the well” rang home with me. Everyday, we get invaded with email spam, spam phone calls, walking spam who try to sell us insurance products at our office: Then, when I go home, more of the same. Spam in my physical mail box, spam on my front door advertising crummy pizza or home painting services.
I’ve never asked for any of these annoyances, I’ve never opted in to hear your pitch. When it comes to marketing, the new challenge is to figure out how NOT to market the way spammers market. This means, don’t push your message down any one’s throat.
The new challenge is to PULL people to you, establish a relationship and earn their trust. Your web site is a great tool to start pulling in prospects, write an amazing blog, provide a useful widget or tool, provide breakthrough customer service, be real.
Read Seth Godin’s latest blog here: Poisoning The Well
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