One of our clients sent us some samples of web sites that they liked as a normal part of our web re design process.  The web sites that the client chose were are ‘award winning web sites’ and they (the client) would like their web site to be award winning as well, or in the same caliber.  

Well, of course, everyone would love to have a prestigious ‘award winning web site’ but my argument is this: That’s fantastic if your web site has one an award for design prowess, etc., BUT, does it sell? Does it convert? Does it lead people to the desired action? Does it call out and highlight what you sell? If it does, fantastic, but I often wonder who gives out these awards and to what criteria they are judged.  To me, an award winning web site is a web site that serves it’s purpose and improves your visibility as a company, a successful web site improves your bottom line and helps steer your market. A successful web site PULLS people in with a wealth of information and content.

Maybe we’ll start our own award process, everyone else is doing it!

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Tags: marketing, web design, web site