Anyone who reads this blog (all two of you….) knows that I am all about creating quality content for your web site visitors. Your visitors HAVE to come first, your seo rankings will follow. One of the biggest mistakes that I see people make is over-thinking their content. They mean well, they are excited about contributing, but they labor over EVERY single word and thought. Subsequently, their blogs are mechanical, they are stale, they are BORING and without life.
Surely your company has a personality. There is some unique quirk that you may have, there are surely some weaknesses, there are many strengths and talents. The point is, let that personality come out through your corporate voice. No one really wants to read statistics, numbers, equations, etc. They want to know about you, they want to know about your company and how your company can benefit them. When you compose a blog, be yourself, I’m not suggesting that you alert the world about your irritable bowel syndrome or your overwhelming desire to start a barbie doll collection, but let your true personality come out and come alive in your blog composition.
Bottom line: blog writing should NOT be a chore. It should be a voice, it should be your unique contribution to the Internet world.
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