When I tell a new prospect that we will be installing web site analytic software on their web site they are completely mystified and amazed. Turns out that most web design companies don’t bother to install the FREE Google Analytics tracking software or give clients access to web hosting stats, etc. As a marketer, I can’t fathom NOT being able to track and monitor where all of my web site traffic is coming from, how long they are sticking around, what pages they visit more than the others, what the bounce rate is, and most importantly, what keywords folks are using to find my content on the web.
Our team of Internet marketers LIVES by analytics. We find so many opportunities for our SEO clients by merely paying attention to what’s happening on their web site. Google Analytics provides us with each keyword that was used to find the web site, so it may be a keyword or keyphrase that we or the client never thought of. If we do find a keyword / keyphrase that we weren’t really focusing on and notice that it is pulling a nice amount of traffic, we will spend some time trying to elevate that keyword in the search engines. We may write a blog article around the keyword or spend some more time on Social media around that keyword. We will also jump into the web site itself and try and find opportunities to optimize for that particular keyphrase.
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