I was meeting with a valued client the other day, we were discussing organic search engine marketing and his adwords campaign, music to my ears! I of course am enthralled with what I do, I love organic search, I love numbers, I love watching businesses take off due to our efforts. So, I’m going on this rant in his conference room about google rankings, etc, when he suddenly interrupted me mid stream and said, enough, “let’s go to lunch.” I was of course a bit taken aback, after all, I was enjoying MY conversation. I was on a roll! I was on fire! He had other plans.
It turns out the this Internet stuff doesn’t always interest everyone. This particular client was much more interested in me as a person, not me as a walking resource of all things Internet marketing. While we were enjoying our lunch, he leaned in over the mosaic covered table we were at and said, “do you know we chose your company over other companies in town?” I had thought it was for our skills, our organic search rankings on our own web site, our clean web design or perhaps, the catchy sound of our company name, but I didn’t volunteer an answer: He says, “I chose your company because of the amount of time you were willing to invest to LEARN about my company and my needs.” He then offered : “Would COMPANY A drive out to my office to explain to me how to use Adwords?” Probably not.
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