Was your existing web site designed to build consumer trust and sell your products or services, or was it built to showcase your shiny new office downtown? With millions of new web sites being launched daily, how will your business stand out to prospects? How will your web site build that critical trust in under two seconds? I’ve put together some critical components that should be incorporated into your online web presence:

6 Critical Web Design Elements Your Business Should Incorporate Into Your Web Presence

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The team and I had a great brainstorming session last Friday at an off site super duper secret meeting. We discussed a great deal of organizational stuff, we talked a great deal about our own direction as a company, we shared bagels and schmeer,  but most importantly, we talked a great deal about how we could do an even more amazing job for our clients on a daily basis.

As a result of our process (led by a great guy: ExCXO’s.com) we came to the following realization: your web site SHOULD never be done.  It should never be completed, it should never be over and out.  Our web design and marketing process ends in TESTING. Not finalizing. Not the finished product. It should never, ever be finished.  Here’s why.  As your clients and prospects evolve on a daily basis, so does the Internet, so does their tastes, so do design trends, copy trends, product trends, social media trends.  Your web site is and should be that ever evolving creature, that constantly assesses the needs of the Internet and delivers the goods, day after day, month after month, year after year.

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“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.”

- Howard Schultz?

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Perception is indeed reality.  If your web site is constantly publishing high quality, unique and relevant content and feeding web site visitors with useful information, your company benefits from that association. Web site visitors will benefit, and Google will also reward your web site with search engine rankings.

What some companies don’t realize these days is that consumers are making judgement calls about your company by visiting your web site.  Even if it was word of mouth that led them to you, odds are, they checked you out online prior to calling.  If the site is old, dated, non relevant, boring, not enticing or is not easy to use, that’s the perception prospects will associate with your business. The Internet is an opportunity to stand above your competition in so many ways: getting found before them, getting in touch with and engaging prospects better, publishing amazing content better, etc..

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As you may be aware, it’s time to Christmas shop.  I am not yet fortunate enough to have a personal shopper handle stocking stuffers and gifts for the kids yet (although I’m saving up for that…), so my wife and I made a pilgrimage to a large box store last Thursday night to do some damage.

I am not a huge fan of crowds, especially in a hot store with a maze of aisles, people pushing and shoving, etc.,  this evening solidified that sentiment for me. This store was such a colossal mess. Items laying on the dirty floor, abandoned shopping carts scattered about, boxes stacked high to replenish the shelves, it was a dump and I could not wait to get of this store.

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