You’ve probably heard the term Unique Sales Proposition (USP) and you probably clearly know whats yours is. The question is, do your web site visitors know? Be sure to take a look at your web site from a consumer standpoint, does it accomplish the following?

* Does the messaging on your web site move the masses to take an action?
* Does the sales messaging on your web site offer what your competition does not?
* Does the sales messaging clearly state the benefits of buying your products / services?

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Over the past 6 years, I’ve had to tell a lot of prospects that their web site is just plain invisible.  They usually don’t take the news very well and immediately get ticked off at the web design firm that they hired to build the flash spectacle that they call their web site now.  Their web site is wearing the cloak of invisibility, Google can’t see it, or Google doesn’t care to see it.

Before you hire a web design firm, make certain that the web sites that they build can be found in search engines.  Web sites can still have flash and still be beautiful, but building it with SEO in mind from the very beginning will save you so much time and so much money.  Most of them can talk a good talk, but the best way to truly to know if they know their SEO stuff is to Google them… Can you find them? If not, move along, nothing to see here.

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Ever visit a web site that you intended to buy something from and had no clue how to actually buy it? My wife was shopping on a very common e-commerce web site the other day that rhymes with ShoysRRuss and could not find the checkout button.  She was right (normally is) and there was no place to checkout, anywhere, period. This happens A LOT every day, all day. As a result, millions of dollars of potential sales go away because the web site visitor could not figure the web site out or find something as simple as the checkout button.

Let’s face it, none of us have time to screw around on a web site.  If you know what you want to buy, the last thing you want is to be hassled, trapped, lost, confused, perplexed, etc.. If you wanted to be confused, you could go the genius bar at the Apple store in person and try to buy something as simple as some ipod headphones.

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I was on another Orlando Web Design firms web site today and noticed a tag line that just bothered me: it read “Choosing a Good Orlando Web Design Company.” The article went on to describe how to chose a GOOD web design firm, etc. Nice article, but again, it’s that word GOOD that just bothers me. To me and my company, Good just isn’t good enough.

Good web design just doesn’t do it anymore in the marketplace.  To truly stand out these days, you need remarkable.  You need great, excellent, brilliant, amazing, spectacular, memorable, inspirational, etc.  Before we begin any Internet marketing campaign, my team asks the following: How are we going to get this client to stand out, how is this client different than their competition, how can On Target help this company excel and leave an impression? Maybe it’s amazing content, maybe it’s clean simple compelling design, maybe it’s amazing SEO results. Whatever it is, we don’t and we won’t settle for just plain ole’ good.  Neither should your company.

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It won’t be long now. The Fat Man in Red will be scouring the web looking for savings and trying desperately to find my daughter the Harry Potter Illuminated Magic wand so she can Expelliarmus her little sister every four minutes.

Will Santa find your web site in Google? Will Santa be able to easily navigate your products and find exactly what he’s looking for or will he hit the ole’ back button on his North Pole Super Navigator Internet Browser? Will he get frustrated by expired security certificates and have to click sixteen times just to complete a transaction?

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I am NOT a poster child for perfect spelling and grammar and make more than my share of mistakes, but I have learned to get another set of eyeballs on things before they go live.

If you are going to make the claim that you are an industry leader in something, you kind of have to play the part and spell the ‘something’ correctly. This particular Google AdWord was spotted under the term Orlando Web Design, but clearly, they are the industry leaders in Orlando Web DESGIN.

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I received this letter Friday afternoon from one of our clients : The Diamond Agency.  Made my day and solidified to my team why we work so hard for our clients:

Want remarkable results? We are always looking for new remarkable clients. Call me: In Orlando, 407-830-4550, or Nationwide: 866-998-6886.

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