Search Engine Optimization | Orlando Web Design & Search Engine Marketing Experts

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SEO Plugins & Settings Your WordPress Site Needs To Be Using. – 23. January, 2012

WordPress, once configured properly, can be a tremendous tool to help further your organic SEO efforts. Here are a few core SEO plugins AND settings that your WordPress enabled web site needs to be using in order to thrive in the search engines:

Initial Configuration Tips

1.) Permalinks.
When you install WordPress right out of the box, you need to change the ‘permalink’ structure. The default permalink (site links) is a bit ugly and not conducive to an optimum SEO campaign: you can learn more about changing the default permalink settings at this link: http://codex.wordpress.org/Settings_Permalinks_Screen

Posted in Internet Marketing, Search Engine Optimization

Time For SEO: 34,000 People Search Google Per Second. – 6. September, 2011

With over 34,000 searches happening per second in Google alone, it’s imperative that your business has a well executed SEO (Search Engine Optimization) plan so that your brand, your products and your services are being found.

Some staggering search statistics: (more…)

Posted in Internet Marketing, Search Engine Optimization

QUALITY Clicks Versus Clicks. – 31. August, 2011

Is your SEO guy focused on how many clicks they can drive to your web site or how many Quality clicks they can drive to your web site? A click is a click, a quality click is speaking to a client and addressing their needs.

A quality click comes from a quality prospect who typed in or addressed a particular problem in Google and landed on your web site because your site actually can solve that prospects problems. Obviously, the more problems that are solved, the more likely that website visitor is to buy your goods or services. In the SEO world, quality trumps quantity all day long.

Posted in Internet Marketing, Search Engine Optimization

Search Engines & The Company Your Company Keeps. – 25. August, 2011

“When it comes to search engine optimization, search engines will judge you by the company you keep – and rank you accordingly.”

- Rebecca Lieb, The Truth About Search Engine Optimization.

Posted in Internet Marketing, Search Engine Optimization

Should You Outsource Your SEO Overseas? – 27. June, 2011

There isn’t a day that goes by that I don’t receive an invitation to partner with an offshore SEO company. They call, they spam, they try every trick in the book to try and get me to send them some of our SEO work. But here’s the thing: I never will. Here’s a few reasons why:

1.) I hate being spammed. Sorry, this is strike 1.
2.) I hate being spoofed. Oftentimes, the offshore companies spoof a local Orlando number so that I think they are local and will call them back.
3.) They cannot compose a complete grammatically correct sentence. When I get spam that is phrased like “We are global leader in SEO and need like partner with your company to make company and customer happy in google” I’m not feeling good about their content generation capabilities.

Search Never Sleeps. – 21. June, 2011

I am often asked why it is so very important to have an ongoing SEO strategy for businesses. The simple answer is this: Search never sleeps. Search engines are changing, people are changing, search habits change, new products come out, new techniques are mastered, etc.. If your web site is not evolving or rolling with the punches, your competition may be.

Here are three critical components your marketing team (or SEO firm) should be paying attention to daily when it comes to SEO.

3 Ways To Get Google’s Attention. – 9. June, 2011

I was speaking with a prospect fairly recently who let me know that their web site SEO was just fine. Just fine indeed, they had jammed some keywords in their copy, they started a Facebook page, they had even written two blog posts already. They wrote those blog posts 1 year ago. They stuffed those keywords in 6 months ago. They have 3 people following them on their facebook page, they had not updated their web site in 6 months. The key question they had for me was, why isn’t my web site ranking in Google?

The answer is simple. They launched their web site and walked away. They may have gone through the right motions initially, but ultimately, they waited on Google to digest and instantly shower their web site with amazing organic SEO rankings. It didn’t happen.

Posted in Internet Marketing, Search Engine Optimization

The SEO Commitment. – 28. February, 2011

“The three great essentials to achieve anything worth while are, first, hard work; second, stick-to-itiveness; third, common sense.”
–Thomas Edison

Like all things in business, the more effort that you put forward, the farther your business will go.

Quick SEO Tip : Web Site Navigation & Images – 23. February, 2011

One of the ultimate goals of SEO is to get Google to crawl each and every page of your web site, so it is really critical that we make that very easy for Google to do. One of the easiest ways is to make your web site’s navigation SEO friendly.

The problem. A lot of web designers will use graphic images in the navigation of the web site and simply add a URL when clicked to get to that respective page. The problem with this technique is that Google does not follow images, so it can’t really get to the page in question in order to crawl and index it (at least not easily.).