I was meeting with our CFO this morning, we were having a great discussion about On Target’s services and products and he made this statement: SEO Is The Most Important Thing you sell…. A very simple statement, but it smacked in the face. We have built so many web sites in town, we have helped so many people climb in the rankings, when you put those two together, you get a powerful amazing marketing force. Take one of the software companies we work with: we rebuilt their web site from a flash clunker into an SEO friendly web site, the result, they are now playing with the big boys in Google, they are in the top three organic results: (Not number one yet, but we’re working on it.) When this company gets leads and converts them, they are worth over $40,000. Is SEO important to them? Yes, it’s critical to growing their bottom line.

Sure, your web design and image is important, I’m not here to understate that, BUT, without SEO, without getting that web site indexed well under key terms that your prospects are searching for, you might as well just frame that web site as a pretty picture and hang it on your office wall.  If your web site wasn’t created with SEO in mind, if your web designer did not even consider copy, optimization, getting your site found, it’s time to talk with my company.  Anyone can build your company a web site, but not every company knows SEO and Internet Marketing inside and out.

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Everyone throws the term SEO around these days, some know what they are talking about, even more do not.  But search engine optimization is now a vital part of any online Internet marketing campaign and I wanted to share 5 key SEO tips that we as a company live by:

1.) Know Your Market.
While it sounds so simple, many companies just don’t know who they are marketing to online.  The key with any great SEO campaign is to obviously get found where your target market / demographic is searching.

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I’ve worked with so many companies who hand me a list of keywords that they would like us to incorporate into a search engine marketing campaign.  Upon reviewing the keywords, you would be amazed just how far off some companies are when it comes to knowing what their market is typing into a Google search. I’ve seen doctors give me the full Latin name for the procedures they perform, I’ve seen engineers give me a list of a list of fully technical specifications as keywords, I’ve seen a construction equipment company hand me the full parts list for a 1974 Honda pressure washer. These keywords clearly mean a lot to the business owner, but in reality, may mean nothing to the actual prospect who is seeking to purchase that nose job, laser etcher or pressure cleaner.

It is so very important to KNOW what your prospects are typing in to find you in a search engine query. One of the best ways to do this is to use one of the following tools prior to composing that new blog, white paper, or content page. These keyword tools help you to know and isolate particular keywords to target prior to embarking on an Organic SEO or pay per click campaign:

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Is your web site actually blocking Google from doing anything with it? Ever wonder why your web site is no where to be found when you search for it?

I visited a printing web site in town this week via a direct link that a friend had forwarded me.  This is a great printer in Orlando, they do amazing work, but their web site makes Google and other search engines run the other way seeking a better web site to digest and include in their search results, here’s why:

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