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People To People. – 25. September, 2010

Business gets done because of people. Relationships are formed and decisions get made because of people. People trust or don’t trust other people and will do business with only the people that they trust.

The days of B to B or Business to business is evolving daily to P to P or people to people. Internet marketing and social media is being used to develop relationships amongst people, relationships that do lead to sales, relationships and networking that ultimately results in personal business relationships.

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Should Your Company Be Using Social Media Marketing? – 30. August, 2010

One of my favorite social media videos… Have second thoughts about using Social Media to promote your business? You won’t after watching this!

Watch this quick video…..

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Contributing To Society. – 7. July, 2010

When it comes to Internet marketing, many companies are still stuck in the ME phase, the web site is all about them, the social media campaign is all about them, their blog is about how wonderful they are, their youtube channel is all about them and their new factory, etc. The Internet was actually created (Thanks Al Gore) to be a ‘place’ to exchange information. People go online to seek information, to connect, to share, to shop, to learn. Is your company contributing to those who wish to learn? Are you adding value to the Internet? Are you helping to build the online community?

Here are a few pointers to help your company start sharing and contributing to a better Internet / Online world:

Social Media / Internet Marketer Job – 2. July, 2010

On Target Web Solutions is growing! We are seeking a driven, responsible, ethical, creative, amazing, dynamic, passionate, outgoing personality to join our team of Internet marketers.

Social Media / Internet Marketing Assistant
Posted 7-1-10

Social Media & Mortgage Brokers. – 6. May, 2010

I have some friends in the mortgage business who have just been hired by a new up and coming company in the Orlando market. One of my friends was telling me how excited he was about the new social media opportunities and how he could harness his FACEBOOK account to bring in all sorts of mortgage originations. He spent some time listening to the ‘corporate social media guy’ who has instructed each loan officer to create their own mortgage consultant for life facebook page and then BAM, SHAMWOW, KABOW, instant business. Instant mortgage originations, instant customers for life….. Set it and forget it.
Fact: This WILL NOT WORK. Ever.

Here’s what could work:

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Yes, You Can Sell To Me. – 27. April, 2010

“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t,” – Seth Godin.

I meet so many prospects and clients who are so very anxious to push their marketing on complete strangers. It’s a method of marketing that has been engrained in us I guess, the mentality that the more people we push our message in front of, the higher the probability that someone, at some point, some day may actually buy something from us.

Follow The Leader. – 20. April, 2010

I was going through my 23,321 emails this morning and noting all of my new Twitter followers. I clicked on one out of sheer curiosity simply because he had the term SEO (search engine optimization) in his ‘screen name’. The guy had over 3,000 twitter followers and has only had the twitter account for less than a month. He has tweeted a grand total of 11 times. Out of even deeper curiosity, I clicked his followers list to see who was following him: Nearly every one of his twitter followers was a multi level marketer, a realtor, or a spammer of some other sort. So, congrats to him for building such a following, he now has 3,000+ spammers following his every move with permission granted to leave spam all over his Twitter profile. Needless to say, I won’t be following him back.

When it comes to social media and branding your company online, pay attention to who you are following: follow leaders in your industry, follow pioneers and inventors, follow your successful clients and prospects, follow the people who matter. The more targeted people you follow and engage, the more targeted people you will get to follow you back enabling you to converse with them and build a mutually beneficial online and possibly offline relationship.

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Does Your Internet Marketing Make A Ruckus? – 13. April, 2010

“As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.”
- Seth Godin

I’m listening to Seth Godin’s latest book Linchpin which kind of carves out a tremendous opportunity for anyone who is employed to stand out and be counted and viable. Seth is suggesting that we all as workers, owners, CEO’s, etc. need to stand out and be the purple cow in order to thrive. He refers to indispensable people as ‘linchpins’. “The linchpin insists on making a difference, on leading, on connecting with others and doing something I call art. The linchpin is the indispensable one, the one the company can’t live without.”