My favorite viral video series is back at it again. Blendtec CEO Tom Dickson has found a way for the IPad to fit into the Blendtec Blender:
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Archive for the ‘social media’ Category
Less Is More. – 2. April, 2010
I was at the gym last night on the treadmill watching the local news when the weather segment came on. The weatherman dove into his intriguing and thought provoking forecast telling all of Orlando that the temps would be hovering around 82 degrees for the next couple of days: no rain, no sleet, no hurricanes, no tornadoes in the forecast, just sun for the next few days.
How long would it take you to relay that message? About 25 seconds maybe? Not this weather guy. I’m not exaggerating when I say that this forecast took so long with so many words that after 4 minutes, I finally changed the channel.
Posted in Internet Marketing, social media
Marketing To The Digital Natives. – 20. March, 2010
I stumbled upon this great article yesterday by Jeremiah Owyang (http://www.web-strategist.com/blog/).
Basically, when it comes to online marketing, you need to realize that your company should be marketing to the ‘digital natives.’ Digital natives are the generation that have been raised alongside the Internet. Digital natives can be defined as those kids who were born after 1980 and have been around computers, gaming, smart phones etc. for a great deal of their life. By having this exposure from an early age, these ‘kids’ know their way around the block, they have been taught to interact and actually network / speak to each other virtually and carry on relationships digitally.
Posted in Internet Marketing, social media
Don’t Waste My Time Or Your Own. – 18. March, 2010
Found this great QUICK video from Seth Godin this morning and it really hit home. When it comes to social media networking or even off-line networking, simply handing out business cards and collecting followers on Twitter, Facebook etc. is pointless if you aren’t contributing….
Posted in social media
Telegram, Telegraph, Tell A Tweep. – 15. March, 2010
It is truly amazing how far along communication technology has come in terms of spreading news and / or information to a large audience in a rapid manner. Social media tools such as Twitter have actually become a source of NEWS for Internet users. I remember vividly that I heard about Michael Jackson’s death on Twitter & Facebook, not by listening to the news, or tuning into my local TV affiliate or picking up the newspaper.
On top of being a great news distribution tool, Twitter is also a marketer’s dream: marketers can test market products, gauge interest, poll specific people who have mentioned VERY specific things in their musings and have PERMISSION to speak to them at will. A great example of social media marketing and building a buzz is the Apple IPad. Apple, as usual, has built an amazing buzz around it’s product and gotten the entire Twitter universe to talk about it. As a result, when it becomes officially available on April 3rd, there WILL be lines of people camped out in front of the trendy Apple stores dying to get their hands on one.
Posted in Internet Marketing, social media
Protecting Your Castle: Some Social Media Tips For Business. – 10. March, 2010
There has been a lot of talk lately about social media and the potential negative impact it can have on business. The blogosphere has been speculating on how much time social media costs companies, worrying about privacy issues, secret secret company data being disseminated all over the net and IT concerns about hacks etc., through many social media online venues. In my last blog I addressed some social media pros for your business, in this blog, Im going to play negative nelly and discuss some cons for businesses and social media:
Employees Spend more time on Facebook tending to their mafia wars and sorority sisters then they do actual work.
This is becoming a huge concern, HOWEVER, I witnessed a lady sitting at a desk today for about 1.5 hours playing an intense game of solitaire on her PC while she didn’t think anyone was watching….. Social media can indeed be a time waster and burn through company money quicker than crap through a goose, BUT, as I mentioned in my earlier post, harnessing the power of your employees online activities by branding your company and being social with your actual customers could save you thousands in other areas.
Posted in social media
The Corporate Fear Of Social Media. – 10. March, 2010
I’ve been fortunate to speak at several local tradeshows / seminars about Social Media lately, and one of the most common questions I get from businesses during my presentation is “How do I keep my company safe with Social Media?”
This is a VERY legitimate question as companies are starting to block access internally to social media sites such as Facebook and Twitter due to hacking attempts and mostly, due to employee inefficiency. A gentleman made a crack during my last presentation that he FIRES each employee he catches online. So, employers, business owners are seeing social media as a colossal waste of time as opposed to an opportunity to grow their corporate brand online: here’s a few opportunities I see that could be a positive to implementing a social media campaign for your business and could quite possibly save you money and improve efficiency.
Posted in social media
Blending Facebook: Great Blendtec Video – 3. March, 2010
I’m a huge fan of Blendtec and their cool viral you tube videos: watch Tom Dickson from Blendtec blend his ‘facebook’ page and then go and follow them on Facebook for more zany blending:
Posted in social media
Social Media & Privacy: On Target On The Daily Buzz – 1. March, 2010
I was invited again to represent On Target Web Solutions and discuss Social Media, this time I was asked to discuss Social Media and privacy.
Posted in Internet Marketing, social media
Is Corporate Transparency Helping Or Hurting Reputations? – 25. February, 2010
The latest corporate fad as many companies are coming under scrutiny is to scramble and get a feel good video produced and distributed to try and retain market share and build confidence. This alleged ‘transparency’ or confession is becoming more and more common in a cut throat economy. I’ve listed a few examples below:
First it was GMC with their wide open ooops we goofed video and needed our tax payer dollars to bail them out:
Posted in Internet Marketing, social media
