Archive for the ‘Web 2.0 Marketing’ Category

 

Ten Things I Love About The Internet – 5. March, 2008

Since I dumped my top ten things I hate about the Internet, I found it appropriate to illustrate the top ten things I love about the Internet:

1.) Success stories are made daily.  People hit the right formula with their web site and create a niche following.
2.) Inspiration: You can always find people and sites out there that inspire and have been where you are.
3.) Creating : with the Internet, you can create something beautiful and help it grow.
4.) Publishing: where else can you freely publish your thoughts, ideas etc. and exchange with others?
5.) Instant communication: anything I can do to get my local phone company out of my life brings a great sense of joy to my life.
6.) Friendships: with the net, I can stay in touch with college friends without having to use that same local telephone company.
7.) Google Pop Up Blocker: block the evil smiley icons, the congratulations you just won a million dollars, etc. Makes me happy.
8.) Steering your market: you can change your Internet marketing instantly with the net, attract new undiscovered markets rapidly.
9.) I’m able to buy my lovely wife shoes. (she does read this…..)
10.) Helping people grow their company online each and every day.

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Starting A Business Blog : Some Pointers. – 12. February, 2008

The ‘Business’ blog is becoming much more common in the realm of Internet marketing: here are a few tips and pointers to get you started with your own blog:

1.) Are you ready for a blog? A Blog needs to be fed: your audience expects new articles, that’s the point.  Keep feeding your readers, they will come back for more.  Build a following.

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RSS : For That Fresh Feeling. – 25. January, 2008

We’re always preaching about adding content to your site to make it more relevant in your industry, educating your prospects and consumers and we realize that not everyone has so much free time that they crank out an article or two a day.  Consider pulling in an RSS feed to your website.  With some relatively simple programming you can select feeds from a multitude of sources and display them on your site.  With the feed, the articles will change out (creating that dynamic effect) and keeping your web site fluid and not stagnant. 

Helpful pointer: make certain that the RSS feed that you parse is from a trustworthy source and is seated on a reliable hosting platform.  If the site generating the RSS feed goes down, that portion on your website will not be able to display the feed which could cause all sorts of issues.

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The Web Experience : Keep Em’ Coming Back – 3. January, 2008

I spent some talking to one of our newest employees today regarding internet marketing and what truly makes for a great internet marketing campaign.  He came to the realization that it’s not all about keywords, meta tags, copy optimization, seo, etc.  He said to me “So, if users have a great web experience on the site, they will come back and / or tell their friends…..” The words web experience rang out in my head, that is truly what it is all about.

When people get to your web site, are they engaged? Do they feel compelled to follow the path you have methodically laid out for them? Or are they just hap hazardly bouncing around?  That’s the key: lead them, guide them and take them to the trigger.  Do you educate your web site visitors, and further…. do you educate them with UNIQUE content?  A great example: let’s say you owned a motorcycle related web site, you display your bikes, accessories, etc.  You have pretty fair prices and a great shipping policy….what’s different? You decide to create fresh content about proper motorcycle maintenance, or how to change a tire, or what tire to choose for which application.  You provide fresh and relevant content on your site.  That’s a web experience. People are eager to learn, you just need to give them the nourishment and they will do the rest. Videos, articles, blogs, that’s the NEW web, that’s the web experience.

2008 Internet Marketing Budget Line Items – 3. January, 2008

With the onset of social internet marketing it is crucial to be forward thinking about your 2008 marketing budget and marketing strategy.  Some things to consider adding to your marketing budget:

1.) Search Engine Marketing : get found in the search engines in 2008
2.) Viral marketing campaign: consider a viral video or other vehicle to brand your company (great example of 2007: http://www.elfyourself.com/)
3.) Pay per click: done correctly, google adwords and Yahoo pay per click can enhance your targeted web traffic.
4.) Fresh web design: Gone are the days of noisy information overloaded web sites: embrace the new web 2.0 design utilizing clean and simple design to convey your message.
5.) Corporate Blog: make a firm commitment to educate your prospects and customers: a blog is a terrific tool to keep people coming back.

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Make Your Web Site Great In 2008 – 1. January, 2008

A lot of people truly see a website as a necessary evil, they build one simply because everyone else is doing it.  We see this frequently and do our best to ‘convert’ non believers into true believers.  The internet can do great things for a company, the internet can also do very bad things to a company.  Keeping your website alive and fresh with relevant content and compelling your visitors to take an action is no small task….

Here are some challenges for 2008:
1.) Web Site Design : Is yours clean, simple, fresh and relevant?
2.) Does your web site LEAD visitors to a sale or desired goal?
3.) Are you adding content and PULLING in visitors?
4.) Are you educating your clients, prospects, etc.?
5.) Is your site found in search engines?

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Internet Famous : New Online Marketing Skills For Students – 24. December, 2007

Stumbled upon this great article this morning on Time.com:  . Jamie Wilkinson, a teacher at Parsons The New School for Design in New York has challenged students to become famous (or as the students call it famo) utilizing the internet. The students are judged by how popular or famous they are at terms end utilizing the internet. Students have created blogs, videos, etc. to ultimately become internet famous. Jamie Wilkinson realized that the online virtual world is becoming saturated and students need the skills and the marketing prowess to ultimately succeed online utilizing social and viral internet marketing methods.

Wilkinson was astounded at how the students adapted to drive more traffic to their class blog: even using scantily clad women in videos to drive more traffic to the site. A fascinating experiment.

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The Clean Slate : Reinvent Yourself 2008 – 21. December, 2007

People tend to get quite philosophical around the end of the year, but what about corporations?  Are employees at your company more interested in what Jones’ did last night with that banana and the punch bowl at the Christmas Party or how your company will thrive and grow in 2008?  I’m pretty sure we all know the answer to that question already unfortunately.

The new year is a tremendous opportunity to review your corporate image, what worked last year, how successful was your marketing plan? How much traffic did your web site pull and convert to leads or sales, how many new educational articles were posted on the company web site? If you have no idea, we need to talk.  If you’ve spent thousands upon thousands of dollars in that big yellow book of phone numbers and have not invested time or effort into your web site, we need to talk.  How can your company increase sales next year?  Call us. 407-830-4550.  And hey, you should probably talk to Jones’ about his behavior at the Christmas party…..

Internet Hippies : The Next Wave – 10. October, 2007

With so much talk about web 2.0 and how to most effectively market your website online, I had this vision in my head of the woodstock days back in the 60′s: where peace, love and happiness (and mushrooms, hash, pot, etc….) ran rampant.  The revolution against the system translated to a movement where people used music and love to express their feelings publicly.

The internet has certainly evolved, from the first email sent out by a military contractor, to hotbot, snap, yahoo, google and now the social internet marketing scene.  Rather than people conveying their ideas and beliefs through their song, they convey through their blogs, through their carefully or hap hazzardly thought out you tube videos: Yes, there are internet hippies.  But what message are they spreading?  They spread the message of freedom, freedom from banner ads, freedom from ads and ideas being pushed in their face: they now, publish those ideas, they publish the reviews on products, services, companies, you name it.  Internet hippies spread their words and thoughts more rapidly than anyone could have done even two years ago.

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