When companies have exhausted ALL other marketing avenues to no avail, they often (out of desperation) turn to pricing.  “It has to be our pricing, if we lower our prices we will attract more market share…” That may work if you are WalMart or IKEA, but relying on price to sell your products or services can ultimately result in a huge dilemma when you need to raise them due to market pressures, market conditions, etc.

I had a great conversation with an Ad Agency exec today about Cheap, she brought up this point: “What is Subway going to do when they have to raise the price of the 5 dollar foot long?” You know the day will have to come, lettuce prices may skyrocket, flour or rent prices may jack up, Jared falls off the wagon and starts hitting the Twinkies & Deep Fried Hot Dogs again. The fact of the matter is this: the marketplace will more than likely react adversely to this change.  By backing your product into a pricing war, you back yourself into many uncomfortable corners.

It doesn’t pay to be cheap, it doesn’t pay to sell by price.  When your sales team and your web site start selling value, amazing customer service, passion, expertise, etc., amazing things start to happen.  You start being remarkable. If you can sell at a great price and STILL offer value, amazing customer service and passion, the ball is all in your court.

Does your web site focus on pricing or being amazing?

Call me today and let’s discuss: 407-830-4550.

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