There are two types of web surfers out there, those who will call for more information and those who prefer to fill out a web form and be contacted at a later date. I am one of those types that will call first, and if I have additional questions, I’ll fill out an online form on the target web site.
We are having issues with the AC in our new office and have called the property management company several times today to get updates; they finally stopped responding and the AC is still not firing on all 4 cylinders. I figured I’d try a different approach and went to their website (which I couldn’t find in Google at all…) then I spent about 10 minutes filling out an online form expressing my concerns, etc. I spell checked it, re-read it, re-wrote it, etc., and when I was satisfied with my work, I pressed the submit button. To my horror, I got an internal server error, meaning, my hard work had been for nothing.. no dice, no communication, no joy, etc.
If your customers have a need or concern that is not being addressed and they try to express a concern via the web or your contact form and it doesn’t work, guess what….. they are now even more ticked off then before. Take a moment and test your web contact form: make sure everything is functioning properly: your clients / customers / prospects will thank you!
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