For the last few months I’ve been receiving emails from Jennifer. Jennifer sells photocopiers. Jennifer LOVES photocopiers. I have NEVER asked about a photocopier, have NEVER indicated even a remote interest in a photocopier, but Jennifer got my email address from the Chamber of Commerce, so obviously (in her mind), I’m a logical prospect for her to annoy on a daily basis.
Jennifer has recently caught onto IContact. She decided to just go ahead and add me to her Daily photocopier newsletter. So, now I get even more special offers from Jennifer. More offers I don’t want, more garbage to clutter my inbox, more photocopier specials I’ll never pay attention to. Sorry Jennifer, I just opted out, thanks for the memories.
Just because Jennifer found my name and email address on another list does not entitle her to communicate or rudely interrupt my inbox with email specials. If I’m ever in the market for a copier, do you think I’ll call Jennifer for one? Nope. Negative. Ain’t Gonna Happen. The bottom line is this: if you wish to spread your message and communicate with prospects, get their permission to do so first. Once you have their permission, you have an in, you have an interest and hopefully, you’ll have a relationship.
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