I was going through my 23,321 emails this morning and noting all of my new Twitter followers. I clicked on one out of sheer curiosity simply because he had the term SEO (search engine optimization) in his ‘screen name’. The guy had over 3,000 twitter followers and has only had the twitter account for less than a month. He has tweeted a grand total of 11 times. Out of even deeper curiosity, I clicked his followers list to see who was following him: Nearly every one of his twitter followers was a multi level marketer, a realtor, or a spammer of some other sort. So, congrats to him for building such a following, he now has 3,000+ spammers following his every move with permission granted to leave spam all over his Twitter profile. Needless to say, I won’t be following him back.
When it comes to social media and branding your company online, pay attention to who you are following: follow leaders in your industry, follow pioneers and inventors, follow your successful clients and prospects, follow the people who matter. The more targeted people you follow and engage, the more targeted people you will get to follow you back enabling you to converse with them and build a mutually beneficial online and possibly offline relationship.
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Tags: social media
