Seth Godin’s latest blog article: Personal branding in the age of Google is right on…
Simply put, Google never forgets. People as well as companies need to be conscious of what is being said about them online, and further, what message they themselves are delivering online. Once that message ‘hits the wires’ it’s there, period, end of story. Keeping your ‘brand’ consistent online requires attention and carefully worded messages along with placement. The online world is not forgiving and many would argue that it should not be.
As more and more companies gravitate online, there are plenty of people in line to talk about that company online…. What will your customers be saying about you?
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