Google’s stock price dropped 4.57 percent last Tuesday: one of the reported reasons for the drop: Stagnant pay per click performance over the last year. Google AdWords had been growing at least by 25% in previous years.

This, of course, brings up an interesting question: are searchers turning a blind eye to pay per click? I think a lot of this goes back to authenticity and pull marketing rather than push marketing.  When people do a Google search, they expect and demand relevant search results: they are also educated enough now to know that people have ‘paid’ for their ads to display upon their search results, could it be that searchers are looking for the ‘real’ results? Organic search engine results reveal authenticity, skill, staying power and true relevance.

Getting found in the search engines is an integral part of true Internet marketing: if your company shows up in the top five Google search results on a competitive term in your industry, you have authenticity, you have established confidence, you have established credibility.

Is your web site found in the organic search engine results? Call On Target Web Solutions today and speak to one of our skilled organic search engine experts: Start building your online presence today: 407-830-4550

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Tags: google stock, pay per click