More and more companies are quickly realizing that their employees are talking about them online, and on their dime. This can clearly be a blessing and a curse. Your employees can be a driving force behind your corporate brand by engaging clients and prospects, by providing stellar customer service, or by keeping the corporate message consistent. Adversely, they can also be giving away company secrets, aiding your competition, or devaluing your brand.
As social media grows and becomes a source of news and information, your company needs to protect it’s brand and image. Devising a social media policy and enforcing it can protect you, your bottom line and your reputation. See some corporate social media policies below and start drafting yours today.
About.com: Social Media Policy
DePaul University: Social Media Policy
Sun Microsystems: Social Media Policy
I feel that it’s crucial to let your team / employees engage in social media on Twitter, Facebook, LinkedIn and Blogging but doing so unbridled and without purpose could be a true detriment to your image.
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Tags: social media policy
