One of our wonderful clients called yesterday in a bit of a panic: Her wonderful online bookstore was transformed into a Google AdWord repository page seemingly overnight….. Of course we were on the case: turns out she had let her domain name expire and had to act fast to avoid losing more and more online sales. She had exclaimed that she had gotten so many solicitations via both email and snail mail to renew the domain or transfer the registrar that she began to ignore them.

It is crucial to stay on top of your domain name: setup a folder with all of your domain name information including your registrar, password, user name, receipt and more importantly: the email address you used to set it up.  It can be a nightmare if you lose this valuable information resulting in the potential loss of your domain:  Set an outlook calendar reminder to remind you a month ahead of time to renew that domain: most registrars offer discounts for purchasing more than one year: not a bad idea to protect your investment.

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