So, it’s 2012. Where is your business going? How will your business stand out on the Internet? How will your marketing plan capture and engage an audience that is out actively seeking your products and services RIGHT NOW and On Their Terms?

Here are some amazing Internet marketing stats your business needs to be paying attention to and devising a plan around NOW.

78% of Internet users conduct product research online.
78% of business people use their mobile device to check email.
40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
91% of email users have unsubscribed from a company email they previously opted-in to.
84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
57% of businesses have acquired a customer through their company blog.
67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
Companies that blog get 55% more web traffic.

Two of these stats really resonate with me:

- 91% of email users have unsubscribed from a company email they previously opted-in-to:
This stat proves that consumers will ONLY listen or engage you when THEY want what you sell.  Once they have fulfilled the need, they move in and do not wish to be inundated with noise.

- Companies that blog get 55% more web traffic.
I can tell you from personal experience, this is 100% accurate.  If your business is not actively sharing content and insight on the Internet through a blog, etc., your business is missing out on a great deal of opportunity.

It’s time to get serious about Internet marketing and your business, it’s time to start reaching out to those mobile users, it’s time to start embracing social media, it’s time to start blogging and sharing rich content with your consumers who are hungry for it NOW.

Call the Orlando Internet marketing experts at On Target Web Solutions to discuss your marketing needs in 2012: We will compile a solid Internet marketing program consisting of Organic SEO, engaging Web Design, Social media, Pay Per Click campaigns and a solid strategy aimed to reach your prospects WHEN they need you. In Orlando: 407-830-4550, Nationwide: 866-998-6886.

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