I overheard (without a choice) a guys cell phone conversation while in line at the grocery store tonight.  The long and short of it, he is getting Internet leads from his web site but just doesn’t have the time to talk to these people, he is just ‘too damn busy’ to connect with his prospects.  So, he’s obviously pondering some solutions to this problem (of having too many leads….) out-loud and comes up with the following brain child….”Here’s what I’m gonna do, I’ll just get a new phone line and send it straight to voicemail. That way, the leads can just leave a message.” This managed to dig deep into my soul and stab me repeatedly, I was horrified at what I heard.  So, let me get this straight, you are getting too many leads and just don’t have the time to get new business, so the solution, completely take any human interaction out of the sales process and just let people leave a voice mail. Wow.  <sarcasm>He’s going to be a millionaire someday! </sarcasm>

Anyway you cut the cake, marketing is about human interaction, people are in the equation (hopefully) and people DO at some point want to make sure that you are a real live human being.  True Internet marketing is about the true human relationship. The Internet should NOT be used as a substitute for good ole’ fashioned conversation, so sending all of those hungry prospects to talk to a digital voice answering machine, after they have surfed your web site is for sure a one way ticket to lost revenue, sales, credibility, relationships and opportunities.

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