Talk about a death sentence! These poor specimens of outdated advertising are on their way to a landfill near you. Kind of makes you feel sad for all of those great Attorney photos, Real Estate Agents and Restaurants who dumped a ton of coin into advertising in here doesn’t it?
“The yellow-pages industry is running out of lifelines.
In recent years, as its customers migrated to the Web — flocking to sites like Google — the telephone-directory business followed, hoping the Internet would be its salvation. But that strategy hasn’t panned out. Now, the economic downturn is sending the already ailing business into a tailspin.
The audience for online yellow pages remains relatively small, and traffic growth is slowing. So many directory services are vying for the ad dollars of local businesses that no single site has an authoritative roster. Meanwhile, ad dollars are drying up as small businesses — the industry’s bread and butter — find it harder to pay bills or have cut their spending sharply. ”
… From Extinction Threatens Yellow-Pages Publishers, by EMILY STEEL, The Wall Street Journal, Nov 17, 2008
Stop throwing your marketing dollars to the curb, start investing your marketing dollars where the people are. By investing in your web site, you are actually marketing to where people are searching for your products. Save the environment and grow your business today: call the Internet marketing experts at On Target Web Solutions: Call 407-830-4550 or visit our web site to learn more. Orlando Web Design & Internet Marketing.
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Tags: yellow pages
