I was at the gym last night on the treadmill watching the local news when the weather segment came on. The weatherman dove into his intriguing and thought provoking forecast telling all of Orlando that the temps would be hovering around 82 degrees for the next couple of days: no rain, no sleet, no hurricanes, no tornadoes in the forecast, just sun for the next few days.
How long would it take you to relay that message? About 25 seconds maybe? Not this weather guy. I’m not exaggerating when I say that this forecast took so long with so many words that after 4 minutes, I finally changed the channel.
When it comes to communication these days the challenge is to get your message out quickly and to be memorable. This especially holds true for the Internet. While online, your prospects have the attention span of a two year old. Seconds count. Take a quick glance at your web site, your tweets, your facebook updates, your blogs: Do they deliver your marketing message quickly? If you are over delivering words, messaging, sending mixed signals, your audience or potential prospect is gone and on to the next.
Call me today to discuss your online marketing message: In Orlando: 407-830-4550 or toll free: 866-998-6886. Or visit my web site for more information about Internet marketing and web design.
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Tags: marketing
