I was speaking with a prospect this afternoon, everything was going along just fine, I was asking questions, he was answering, we were have a grand ole time. UNTIL…. He asked me if I know how to send out 10 million emails monthly soliciting business to an un-targeted email list. Wow. He went on to say he knows someone who can set up the spam cycle on multiple servers with multiple addresses at free email account type places. WOW. I couldn’t believe me ears, here was the best part…. He exclaimed to me “I have quite a background in marketing and this mass emailing, faxing and telemarketing is just a numbers game….” 

I can’t believe I actually heard all of this. My ears are still burning.  Seriously? Send out 10 million emails a month and cross your fingers you get one poor bored oblivious sap to fill out your contact form? AND then, there is the ‘can you close this lead’ dilemma.  

Isn’t the point of marketing reaching out to YOUR prospects? Reaching out and engaging the people who are interested in your products and services? People looking to buy? I assume it’s not bigtalker83@aol.com.  I think his name is John Smith and he wants to here from you because he happens to be shopping for your product. Teach John more about you and your organization and MAYBE John will be compelled to enlist your services.

Minutes after the conversation and my very direct rather blunt explanation of what true marketing is, I received my Seth Godin blog subscription (which I OPTED in for) in my inbox: It speaks the truth and rang a resounding confirmation. Check out Seth’s article here.

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