Activity Begets Activity.

Oftentimes, I’ll have a prospect come to me very frustrated that their web site is NOT generating any traffic. Every time they look at their Google Analytics, they don’t see an increase. My first question: what’s your ongoing content strategy? Or, how many new products / services have you added to your web site lately? Your web site cannot be a one time upload. It needs to live, breathe and grow in order to entice two distinct audiences, 1.) Your prospects. 2.) Google.

Here’s five possible reasons why your web site traffic has flat-lined and what to do about it.

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“Some people try to make everything complicated, be the person who tries to make everything simple.”
~Davy Waters

I read a fascinating article that struck home today about Black Friday.  This year (2011) black Friday sales were up 16% over last year.  That’s a great sign on many levels.  But even more interesting is this: MANY stores with long lines LOST sales due to mobile phones.  That’s right.  People waiting in lines for that must have Xbox game were getting annoyed, getting fidgity, getting mobile.  The longer some folks waited, the quicker they realized that they could pull out their trusty smart phone, find a better price on the desired product and BUY it right then and there.  No lines.  No nonsense. Better pricing.

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“So what needs to be top of mind for all marketers, no matter how established their brand is, is to stay relevant among our consumers.

We have to think about how the lives of our end users are changing, whether that end user is a consumer, a patient, a doctor or anyone else. And to remain relevant we need to be part of their new ecosystem.”

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- In 2011, consumers have visited 10.7 places prior to making a buying decision.

Google, Zero Moment Of Truth.

10.7 places BEFORE a consumer makes a buying decision. That’s an amazing statistic, and here’s what it means for your business:  You need a strong Internet presence and guess what?  Your web site is not even close to being enough anymore, so I’ve compiled a list of places your business NEEDS to have a strong and effective presence on in 2012 to be found in one of those 10.7 places by hungry consumers looking to buy your products and services.

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79% Of All US Consumers now say they use a smartphone to help with shopping.

- Google, Zero Moment Of Truth.

Is your web site mobile compatible? if not, you could be missing out on a huge market share of web surfers seeking out your products and services. A mobile version of your web site could be just what it takes to make those phones ring, populate that contact form or fill the shopping carts on your online store. Read the rest of this entry »

The majority of all purchases start today with a Google search, even items that cost less then a dollar are being influenced by a search. Can you find your products / services via a Google search?

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The YouTube search box is the second most used search box on the Internet.
- Google, Zero Moment Of Truth.

Does anyone have any guesses on the first most used search box? If you guessed Google, you got it: kudos to you.

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A goal without a plan is just a wish.
- Antoine de Saint-Exupery

There is absolutely no doubt that a web site and a strong web presence can help generate targeted leads for your business. The problem is there are so many ‘players’ in the fairly new Internet marketing world that business owners are hard pressed to get straight answers. At On Target Web Solutions, our mission, first and foremost is to educate our prospects and consumers about Internet marketing and best practices to grow your online presence and to generate leads. With that being said, here are 5 common Internet marketing mistakes I see companies make fairly often:

1.) Google ins’t enough.
Companies who are relying SOLELY on SEO to generate leads need to immediately start considering other forms of Internet marketing to drive traffic to their web site. Considering that in 2011 the average consumer visited 10.7 places prior to making a purchasing decision tells us that E-mailers, social media, off line marketing, etc., are needed to drive traffic.

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“We’re entering an era of reciprocity. We now have to engage people in a way that’s useful or helpful to their lives. The consumer is looking to satisfy their needs, and we have to be there to help them with that. To put it another way: How can we exchange value instead of just sending a message?”
- Kim Kadlec, Worldwide Vice President, Johnson & Johnson.

When’s the last time you purchased an electronic device? Whether it was a camera, smart phone, Television, etc., odds are, you did your home work. You didn’t let Sony convince you that their camera is the best for your needs, you went out and made up your own mind about who makes the best digital camera. Somewhere along the line, Sony planted the seed, but you took the seed, you researched on your smart phone, you read online reviews at a digital camera web site, you listened to other consumers and their experience with the camera, you made your own decisions and ultimately, you purchased that new amazing camera.

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