So many folks think that a hit is an actual ‘visit’ or unique visitor to their web site: they get all excited when they see that they have had 20,000 hits in month.  Here’s the reality: a hit is nothing more than a file that is downloaded or a file that is ‘hit’ when a unique visitor visits your web site.  Your web site may have 20 images that load, a few include files, a stylesheet, etc.  Each file that has to be opened in order to make your web site complete counts as a hit.

With that being said, a much more useful measurement is the unique visitor statistic.  This tells you how many unique individuals have visited your web site in a given time period.

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