Nothing pleases the ‘evil’ side of me more than fielding a sales call from a ‘search engine marketing firm’ calling a search engine marketing firm to solicit business. The other day, we got such a call. Normally I don’t take cold sales calls, but whenever I see a search engine marketing company calling our office on the caller ID, I’m drooling to take the call. This girl Kate calls the other day, announces to our customer care Rep Danielle that she has found some interesting information about our company and she would like to speak to the person who handles the search engine marketing for the firm. Danielle puts her on hold and intercom’s me to see if I want the call. Absolutely. She puts the call through and Kate begins her spiel….
Here’s the synopsis: she happened to be googling a search term which happened to be corporate website design. She expressed to me that she was concerned that we were only number 20 on Google and that she could make us number one RAPIDLY. I of course asked her how she planned to do that, but she redirected the question and probed about our hosting company (which is us…..) and why our web host was not getting us number one results… Web Hosts have NOTHING to do with search engine marketing or internet marketing. A web host simply HOSTS. I asked her for the URL to her site: I click through and sell an amateur poorly designed completely FLASH driven website with duplicate title tags, NO copy visible to search engines, etc. Basically, an internet marketing company who has no clue about internet marketing. I proceeded to thank her for her time and hung up. This company was selling the dream of number one placement, they do this by setting up a Google adwords account and submitting keywords that are probably not entirely relevant to your company and walk away. That in my opinion is NOT number one placement.
A few fundamentals if you are searching for an internet marketing firm / web design firm: search for them! If you are in Orlando and seeking an orlando search engine marketing company, google it. The seo companies that know how to position themselves can obviously get you positioned. If you’re looking for that company, call us today at 407-830-4550. We get you found with no gimmicks, no empty promises, no nonsense and most importantly, NO cold calls. Visit On Target Web Solutions today.
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