When it comes to SEO (search engine optimization) long tail keywords are crucial to getting your specific products found and sold. The term long tail was coined by Wired Magazine’s Chris Anderson to describe a niche strategy of business: long story short, the long tail is that VERY SPECIFIC product that you happen to sell or provide. The more specific traffic that you can pull into your web site, the higher the odds of making a sell: consider the example below:
Let’s say that you have recently been turned on to the idea of mastering underwater basket weaving and you’re looking for the BIBLE of underwater basket weaving. Do you open your browser, type in Google and search for the term ‘Book’? Or what about ‘Underwater basket weaving’? Probably not. Searching for these BROAD terms would yield millions of unrelated google entries. Now, what if you searched for ‘underwater basket weaving book’? Now we have combined the quest for underwater basket weaving with book thus forcing ONLY those results to show up in a google search. This is a long tail keyword and can yield very targeted visitors and very targeted sales.
With that being said, here are 5 quick tips to make certain that your web site is long tail keyword friendly:
1.) If you are using a blog or online e-commerce store, make certain that your URL’s are SEO friendly. Adjust your store or wordpress blog to pull your title keywords into the database generated URL’s. If you are using a store, make sure that the product name is being pulled into the URL:
Example: http://www.yoursite.com/productid=12345&423409872934 SHOULD become: http://www.yoursite.com/store/books/underwater-basket-weaving/.
2.) Name your products. Remember, people may seek very specific product name or titles, when you are entering your products into your online store, use the full name of the product.
3.) Navigation plays a critical role in long tail keywords. The structure of your web site should be carefully planned and thought out to allot for the use of long tail keywords: using the example of an online bookstore, the site structure should emulate something like this:
home > books > hobbies > underwater basket weaving > book titles. Using this simple breadcrumb like navigation structure, the search engines can find and easily digest the links and help searchers land on that specific page when they search.
4.) Use the full name of the products in your Title tags. Google pays attention to the title tags in your code, when you entering a new product into your store, there should be an option to add a custom title tag for that product, I recommend using the specific title of the product in your title tag.
5.) Description: Use the full name of the product in your meta description tag as well: Again, most stores will have this option and when it comes to wordpress, be sure to download the All In SEO Pack
Need help making heads or tails out of this (poor pun intended….)? Give me a call: 407-830-4550. I’m here to help your business thrive and succeed online.
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Tags: long tail
