So your web site is tweaked out and ready to sell: you’ve got it live, you’ve debugged it, you’re proud of it.  It exists, it is alive, but NO ONE sees it.  So many people think that by carefully placing a well scripted title tag on the home page of their web site that it will transform their online presence and attract the droves of people just dying to visit your web site.  This is not the case.  If you build it, they may not come. 

A great way of getting some targeted attention to your domain name online is through the press release.  There are several outlets online where you can submit a well written press release and get some amazing publicity online.  Here’s the beauty of it…. If you remember to insert your URL (this is usually a premium service) into the press release and your press release is approved by the editors, the PR site publishes the release.  This is where the magic occurs: Google, MSN & Yahoo all put a bit of weight onto these online PR sites due to their relevancy, etc.  Therefore, once your press release is there and your web site is referenced, you start to become relevant:  The more times your web site is linked off of these higher PR (page ranked) domains, the more weight Google will place on your domain and the better you will do in the organic search engine rankings.

Important Considerations: Don’t submit garbage.  An amazing press release tells a story.  It is relevant, factual and interesting.  PR editors are trained to look for spam: don’t spam press release sites! As with all of seo, getting ahead in the search engines is based on providing relevant and quality content to USERS.

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