I found a garbage press release in the Google blog results pages today from a so called SEO company in Orlando who is of course promising top ten results and who is promising an increase in your sales and of course, wait for it ….. promises RESULTS tomorrow. Out of morbid curiosity I had to click the press release through to their web site where I almost spit my coffee out all over my IMac.  This web site was the most discombobulated, convoluted, out of balance, over seo’d web site I have ever seen (at least ever seen today.)

SEO companies can have tunnel vision.  They are more concerned with keyword density, an over abundance of copy, an overabundance of text links, alt tags up the ying yang, etc.,etc.  I think many of them miss a huge variable when it comes to their online presentation: people still have to visit the web site and convert to a sale. When a web site is built solely to get Google’s attention, you’ve completely missed the boat. You’ve missed the fundamental reason that we all want a web site presence: To be successful, to grow our business / client base, to sell retail products, etc.  When the entire focus of your web site is on SEO and not on People and their wants / needs, it’s a ship waiting to sink.

With everything, there is a balance.  Your web site is no different.  Your web site should combine needs to be aesthetically pleasing, it needs to be compelling, it of course needs to be built properly for Google to crawl, it of course DOES need to be optimized with the proper keywords, etc., but most importantly, it should be USEFUL. It should be a sales tool, it should drive people through your sales funnel and grow your business. What good is to be found in a search engine if when people land on your web site they can’t wait to leave it?

Need a web site that sells AND get’s found? Call me: in Orlando: 407-830-4550 or toll free: 866-998-6886.

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