When it comes to your web site copy, please remember this quick tip: Not many people read all of it. I’ve seen clients labor meticulously over every single word on every single page for months. Granted, you do need to sound like you have a grasp of the vernacular and granted, it needs to convert prospects into sales, but there is no need to recompose War & Peace on your web site. Ask yourself how much time you actually spend reading other people’s web site copy, you probably, like most of the world SKIM the page quickly. If it’s a sea of copy, you are lost, and you quickly hit the back button and on to the next.

Quick Copy Tips:

• Use Bullets: using bullets helps focus skimmers on key elements.
• Be Concise. There is no need to list the ENTIRE three page testimonial from a client, give the highlights.
• Research keywords before you start composing. What keywords would help this article get found in Google?
• Don’t be afraid to send people to another page to ‘read more’ if it is a longer piece.

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