Posts Tagged ‘blog’

 

6 Amazing Reasons To Blog On A Regular Basis. – 29. January, 2012

So many business folks look at me like I have four heads when I inform them that in order to get their web site some visibility in the search engines that they will need to contribute to a blog or at the very least, add some content to their web site on a regular basis. Content is still king online and I wanted to share some personal insight as to why I feel that it is so very important….

Here are 6 reasons I bother to blog weekly:

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Be Yourself When You Blog. – 24. June, 2009

Anyone who reads this blog (all two of you….) knows that I am all about creating quality content for your web site visitors. Your visitors HAVE to come first, your seo rankings will follow. One of the biggest mistakes that I see people make is over-thinking their content. They mean well, they are excited about contributing, but they labor over EVERY single word and thought. Subsequently, their blogs are mechanical, they are stale, they are BORING and without life.

Surely your company has a personality. There is some unique quirk that you may have, there are surely some weaknesses, there are many strengths and talents. The point is, let that personality come out through your corporate voice. No one really wants to read statistics, numbers, equations, etc. They want to know about you, they want to know about your company and how your company can benefit them. When you compose a blog, be yourself, I’m not suggesting that you alert the world about your irritable bowel syndrome or your overwhelming desire to start a barbie doll collection, but let your true personality come out and come alive in your blog composition.

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Add Your Blog Feed To LinkedIn. – 18. May, 2009

Tell the world every time you publish a new blog article and help build up your Tribe.  Adding your RSS feed to your linkedin.com account is easy, just follow the steps below and you’ll be sharing your wisdom with your linkedin contacts in no time:

Step 1: Log into your linkedin.com account.

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Posted in Uncategorized

Pull Your WordPress Blog Into Facebook – 12. May, 2009

Want to enlighten your facebook visitors with your latest blog postings? Here’s how to import your blog’s RSS feed into facebook.

1.) Log into your facebook account.

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Posted in facebook

Your Web Site Misses You. – 13. April, 2009

Many people come to us and know that they want a web site.  Yup, that shiny new web site is all I want, the rest will take care of itself.  NOT True.  Your web site needs to feed two audiences, your prospects and search engines.  Search engines want to know that you are feeding them, they are hungry, they crave relevancy and unique content. One way of feeding your audiences is by contributing to your web site’s growth.  That’s where Internet marketing and organic seo come into play.  You need to be contributing.

There are many ways to contribute to your web sites growth: you can blog (which we highly recommend), you can tweet or use Twitter, you can form a group of like minded folks on Facebook and discuss your industry, you can join linkedin and ‘link in’ with other professionals: the key: is DOING IT. Some people are hesitant to just jump right into to social networking or blogging, some people need a push, other’s spend days and days trying to learn about blogging, reading books about twitter, listening to every Guru’s advice on the planet…. Then there are people who just do it. The people who just do it, learn, they grow, they succeed, they fail, they are invested. The people who do it get the cheese, the people who do it make stuff happen.

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Some Corporate Blogging Tips. – 9. March, 2009

We get many questions from our clients asking us about their blogs, “Did I Write Too much?”, “Are these the right words to use?”, “Do I not write enough?”.  While these are great questions,  in my humble opinion, a corporate  blog should be a combination of the following:

1.) Relevant.
2.) Informative.
3.) Personal Perspective or Insight.
4.) Short and sweet.
5.) Interesting to the READER (not necessarily just you….)

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A Few Blogging Tips For Business. – 1. July, 2008

I’m often asked what the benefit of blogging is to a web site and my answer is consistent each time: Adding rich and relevant content.  Each one of our new web site designs incorporates a blog which we encourage our clients to utilize.  We encourage folks to be the ‘expert‘ in their field. By installing a blog such as wordpress on your domain, you are backing up the ‘product’ or content on your web site.

The option of running a blog off site does exist, however, in an ideal world, the blog should be installed on your domain and updated regularly.  There are a few different schools of thought regarding blogging frequency, but I recommend a blog at least three times a week.  This keeps visitors and subscribers wanting more and coming back and not being overwhelmed with excessive information.

The Business Blog : Great Article – 25. February, 2008

Found this great article regarding blogging and your corporate web site.  A corporate blog for your company is a fantastic way to keep your clients and prospects updated as to corporate news, new products, new services and industry trends.  Not only does your blog benefit your web site visitors, it is also an excellent way to keep your web site content fresh and inviting for Google, MSN & Yahoo.  The more relevant your blog is to your corporate web site, the more times you publish unique content, the more likely your web site is to be found.

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