I spent some talking to one of our newest employees today regarding internet marketing and what truly makes for a great internet marketing campaign.  He came to the realization that it’s not all about keywords, meta tags, copy optimization, seo, etc.  He said to me “So, if users have a great web experience on the site, they will come back and / or tell their friends…..” The words web experience rang out in my head, that is truly what it is all about.

When people get to your web site, are they engaged? Do they feel compelled to follow the path you have methodically laid out for them? Or are they just hap hazardly bouncing around?  That’s the key: lead them, guide them and take them to the trigger.  Do you educate your web site visitors, and further…. do you educate them with UNIQUE content?  A great example: let’s say you owned a motorcycle related web site, you display your bikes, accessories, etc.  You have pretty fair prices and a great shipping policy….what’s different? You decide to create fresh content about proper motorcycle maintenance, or how to change a tire, or what tire to choose for which application.  You provide fresh and relevant content on your site.  That’s a web experience. People are eager to learn, you just need to give them the nourishment and they will do the rest. Videos, articles, blogs, that’s the NEW web, that’s the web experience.