We have a new organic seo client that asked us to take a look at his Google AdWords campaign, our client truly gets ‘it’ and is eager to see a return on his adword conversion: We dove right in and discovered that he had in the past 8 months, spent $17,430 in Google adwords: his conversions? 6. He sold 6 items and spent 17,430 to get those six sales. If he was selling million dollar mansions or Ferraris, I might not get so excited. BUT, this is not the case. We found he was bidding on terms that were not as relevant to his web site as they could have been (obviously) and ultimately he was bleeding money.
Google Adwords can be a great enhancement to your online marketing campaign, however, you need to choose your words wisely, write campaigns that GET attention and make certain that you are reaching your target audience. While it sounds like a no-brainer, understanding AdWords and maintaining it is an art form within itself. Here are a few pointers:
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