We installed google analytics on a client web site like we had done a million or so times before and decided to quantify or add a goal conversion to his contact form. We created our typical PHP Captcha based web form and logged into the analytics account to set the goal conversion. In this particular case, the ‘trigger’ page was thankyou.php. Thankyou.php is the page that is viewed after a prospect fills out the contact form. Easy enough right?
Wrong. We waited 24 hours and logged back in the analytics account to make certain that everything was in order and that Google was receiving data from the site. We know that we had filled out the client test form several times to test it and make certain it was functioning properly, but did not see any goal conversions fulfilled in our analytics account. Everything looked right, the analytics code was correct, the path to the thank you page was correct, so why wasn’t it triggering a conversion?
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For those of you who use Google’s free tracking software :