There is much debate over Google’s PageRank system. Ask yourself this question, “What carries more weight – High PageRank or Great Organic results”? In my expert opinion, results speak louder than words and PageRank in most cases is just a lot of talk and not always substance. I’ve done a bunch of research on this topic and here’s what I found. In a lot of cases where I’ve seen a high page ranking on a Web Site, I also noticed their organic search results do not always coincide. Let’s face it; if you are hell bent on having a high Google PageRank and your customers can’t find you or your services on the Internet, then you need to fire your SEO Company (or yourself). What’s the point? Why bother. If you’re not driving traffic to your Web Site what’s the reason for having one? To exchange links? Use your phone and make connections that way. You’ll be more effective.

It’s funny how many times I’m on the phone with a potential client looking at their competition and I see a high page rank on a site built entirely in Flash. Yet when I do a simple Google search for services in their area, I can’t find them!  This tells me they spend more time link exchanging and less time getting the best bang for their buck – with straight up “White Hat Search Engine Optimization”.

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