If you haven’t already, it’s time to change your marketing perspective, it’s time to embrace and market at the Zero Moment Of Truth. In the past, marketers had to rely on pushing ads at people, pushing TV spots, pushing Billboard ads, pushing print, etc.. Today, more than 70% of ALL purchases made by Americans were made AFTER reading an online review or investigating the product online. That changes everything. That changes the PUSH to a marketing PULL.
Think of the last time you made a major purchase, let’s say a TV for example. Did you stroll down to SEARS first or did you hear about a Samsung, go online and research it? Most people are doing their homework way before they buy, they already know the exact model that they want before they even get to the store. So, what does your business need to be doing to sell at the Zero Moment Of Truth?
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