Posts Tagged ‘google’

 

FREE Marketing E-Book From Google You Need To Read. – 14. August, 2011

If you haven’t already, it’s time to change your marketing perspective, it’s time to embrace and market at the Zero Moment Of Truth. In the past, marketers had to rely on pushing ads at people, pushing TV spots, pushing Billboard ads, pushing print, etc.. Today, more than 70% of ALL purchases made by Americans were made AFTER reading an online review or investigating the product online. That changes everything. That changes the PUSH to a marketing PULL.

Think of the last time you made a major purchase, let’s say a TV for example. Did you stroll down to SEARS first or did you hear about a Samsung, go online and research it? Most people are doing their homework way before they buy, they already know the exact model that they want before they even get to the store. So, what does your business need to be doing to sell at the Zero Moment Of Truth?

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Every Marketer Needs To Read This YESTERDAY. – 29. July, 2011

It’s hard to find inspiration sometimes, but Google has delivered it me recently.  What began as a curious click through on a colorful banner in my LinkedIn account has evolved into a great re-inspiration for me and marketing as a whole.  The Zero Moment Of Truth is a free PDF that will change the way your business looks at marketing forever (or at least until the next one comes out….).

Briefly stated, the book is about the way consumers buy today and what your business needs to be doing online to capture those sales.  Based on actual data from scientific polls, this quick read reinforces the true essence of PULL marketing.

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When Will Google Love Your Site? – 21. July, 2011

Many of our clients have a legitimate concern when they hire us, they want to know when they can expect to see an increase in their overall Google rankings. Again, a very legitimate question and a reasonable question that any business owner should be asking.  Here’s the tough answer…. I don’t know.  I hate saying, but it’s true, I don’t know when Google will start showering your web site with love.  And here’s the other unfortunate TRUE answer in my industry: no one else knows either, other than Google.

I can tell you, from my personal experience, we start to typically see Google results for our clients within 90 days.  We’ve seen it a lot quicker on some, a lot longer on others, but the typical average is around 90 days. With that being said, there are ways to help get Google’s attention and hopefully expedite your web sites’ journey to the top.

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SEO Tips Direct From The Master. The Google SEO Guide. – 22. December, 2009

As you have probably discovered by now, the Internet is full of information, lots of information, information from professionals, information from amateurs, information from hobbyists and of course, information from dorks.  Unfortunately, the Dorks seem to be MUCH more abundant than the professionals, so there is a ton of dis-information out there from so called Gurus.

When it comes to SEO and Internet marketing, their is an overabundance of DORKS available to spread their 3 days of acquired knowledge from the last MLM conference that they attended. So, with so much ‘noise’ out there surrounding SEO, you need a reliable expert to help you bring your web site to the top.  You could of course, continue to read my blog (shameless plug) or you could learn from and listen to the holy grail of search engine experts, Google themselves.  Google realizes that you want your web site to rank well, Google also has a mission: to serve the most relevant, newsworthy and up to date content available, they have created this PDF document for web site owners to digest and utilize as a guide to help their web site index well in Google. This is not new, this is not breathtaking amazing information by any means. This PDF has been available for quite some time, but the point is, we as an SEO firm LISTEN to Google, so should you.  Click here to read Google’s SEO, Search Engine Optimization Guide.

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Posted in Uncategorized

Google Saves The World. – 25. September, 2008

This is cool and would be wonderful if it worked:

According To Google:
“Project 10^100 is a call for ideas to change the world by helping as many people as possible”

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Posted in Google Tools

Google & Yahoo Partnership? Search Engine News – 14. June, 2008

Internet search portal Yahoo.com has announced a partnership with Google (which honestly blows my mind….). Yahoo will be displaying Google AdWords along side it’s own pay per click ads.  This of course is opening up much speculation as to how this new system will work, how will ad pricing be determined, etc.

Yahoo will have the ability to display which ads it wants and further, how to present the AdWords in their own Yahoo search results. Yahoo chose the ‘deal’ with Google over another offer from Microsoft. Read more about this announcement here…

It will definetly be interesting to see how this plays out, of course, details and logistics are still being ironed out and their is some regulatory compliance ‘stuff’ that needs to be hammered down, but this could open many more avenues for both advertisers and content providers.

Google Page Rank Update : Check Your PR – 13. January, 2008

Google has been putting in some overtime lately: check your web site for the latest Google Page Rank Update.  We noticed a change in PR on late afternoon Friday.  While there are many schools of thought on page rank and it’s importance with organic search engine results, it is just one tool of measurement that we use to gauge a web site’s popularity. Page Rank can go up and just as easily go down as Google alters its algorithm.

You can download the google toolbar here to view page rank on each site you visit: you will need to activate that particular feature once you download and install the tool in your browser.

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