I heard something very disturbing from a client today. A self entitled SEO Guru had infiltrated this organization by sending a crafty spam email message and finally nagging someone to death to take his call. He proceeded to tell my client that you don’t need content to succeed online. He told them they didn’t need to be writing, didn’t need to be paying my company to help optimize their web site and blogs, didn’t need to be adding any additional content, he suggested he could get them to be number in a few days. Quick and Easy, down and dirty. The magic pill of snake oil was not what this client needed and reading SEO for dummies doesn’t qualify anyone to be a guru.
I’ve been around the SEO block. I’ve been doing this for many moons now, in fact, I’m dating myself, but I remember when we used to submit to Snap, Hotbot, Lycos, Alta-Vista, etc. I also remember when DMOZ or the open directory project would actually look at your directory suggestion and would actually include it in the directory in a month, not 3 years. Through the years, one thing has stayed constant with search engines and will remain IMHO, content is king. Content is information, search engines seek information, content can be unique, search engines want unique, content can be relevant and cutting edge information, searchers want that, so search engines too, want that.
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