When it comes to SEO (search engine optimization) long tail keywords are crucial to getting your specific products found and sold. The term long tail was coined by Wired Magazine’s Chris Anderson to describe a niche strategy of business: long story short, the long tail is that VERY SPECIFIC product that you happen to sell or provide. The more specific traffic that you can pull into your web site, the higher the odds of making a sell: consider the example below:
Let’s say that you have recently been turned on to the idea of mastering underwater basket weaving and you’re looking for the BIBLE of underwater basket weaving. Do you open your browser, type in Google and search for the term ‘Book’? Or what about ‘Underwater basket weaving’? Probably not. Searching for these BROAD terms would yield millions of unrelated google entries. Now, what if you searched for ‘underwater basket weaving book’? Now we have combined the quest for underwater basket weaving with book thus forcing ONLY those results to show up in a google search. This is a long tail keyword and can yield very targeted visitors and very targeted sales.
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