I’ve been thinking a lot lately about permission marketing. We have a client who firmly believes in email marketing, only, it’s not really email marketing, it’s more, email spamming. I can’t stand spam. I’ve argued with this gentleman so many times, he is actually going out, scraping email addresses from the web (govt. agencies mind you) and sending out thousands of unsolicited emails. He was annoyed one day when nearly half of his outbound spam messages got sent back due to our server settings. Needless to say, I don’t think he’ll be PUSHING his wares via email any longer.
But spam comes in many different shapes other than email:
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