It is truly amazing how far along communication technology has come in terms of spreading news and / or information to a large audience in a rapid manner. Social media tools such as Twitter have actually become a source of NEWS for Internet users. I remember vividly that I heard about Michael Jackson’s death on Twitter & Facebook, not by listening to the news, or tuning into my local TV affiliate or picking up the newspaper.
On top of being a great news distribution tool, Twitter is also a marketer’s dream: marketers can test market products, gauge interest, poll specific people who have mentioned VERY specific things in their musings and have PERMISSION to speak to them at will. A great example of social media marketing and building a buzz is the Apple IPad. Apple, as usual, has built an amazing buzz around it’s product and gotten the entire Twitter universe to talk about it. As a result, when it becomes officially available on April 3rd, there WILL be lines of people camped out in front of the trendy Apple stores dying to get their hands on one.
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