Got an email from a client who sells Christian T-Shirts. He was concerned because one of his competitors is ‘bidding’ on his company’s name which is a VERY obscure name for a company. I wandered over to the ‘christian’ company that sells the exact same product as my client and dug around in his meta tags only to discover: they had included EVERY one of their competitors names, url’s, keywords, etc. in their metas. Rather than focusing on their own branding and success, they figured they could ‘steal’ or ‘jack’ traffic from their competitors. Truly an unfair and unethical seo practice.
Why is this wrong? Be yourself. Be unique. Don’t take the easy way out. You may not personally believe that there is anything wrong with this practice, but in my humble opinion, it is stealing traffic from your competition.
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