Posts Tagged ‘web site’

 

Mixed Messages & Your Web Site. – 19. July, 2010

I have a few job openings for our company, so I’ve been receiving a ton of resumes.  Some good, some NOT so good and then the one I received today, indescribable. The particular job opportunity was for a Social Media / Internet Marketing assistant, so of course, I’m looking for someone who has a strong background in social media and Internet marketing.  I open the email only to find a list of web sites that this individual has designed. I also noticed that this particular person sent the same email / resume to about 50,000 other folks in the CC line of the email.  I’m instantly NOT impressed.  Something kept me on the email though, rather than hitting delete, my curiosity got the best of me and I had to click some of the web site samples. My friends, the web site I saw today sent shivers down my spine.  Mind you, I look at about a billion sites a day, so it truly takes a lot to make it on my radar.  This particular web site landed smack dab on my web sites that suck radar as soon as the bubbles on the web site started making bubbly noises. It got worse.  Next to the bubbling bubbles trickling up the page there was a message about being professional.  The message indicated that this particular person (company) was a true professional. But wait, there’s more….. At the bottom of the page, big words: FREE WEB SITE TEMPLATES by StarFish or MoonFish, or something similar.

There was absolutely nothing professional about this email, job resume, the web sites that were sent as samples, etc. Bubbles and sound effects will always FAIL the professional web site design test . If you are telling the world that you are a professional anything, please make certain that your web site emulates that claim, and for the love of God, please, NO bubbles.

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Christmas 2009 Is Coming… Is Your Web Site Ready? – 2. October, 2009

Although it’s only October, the Christmas holiday shopping season will be here before you know it. This means that NOW is the time to start preparing your web site and online store for the droves of online shoppers looking to snag some shopping deals.

Here are a few pointers to get your web site in order for the Christmas 2009 season: (more…)

Award Winning Web Site or A Web Site That Converts? – 24. September, 2008

One of our clients sent us some samples of web sites that they liked as a normal part of our web re design process.  The web sites that the client chose were are ‘award winning web sites’ and they (the client) would like their web site to be award winning as well, or in the same caliber.  

Well, of course, everyone would love to have a prestigious ‘award winning web site’ but my argument is this: That’s fantastic if your web site has one an award for design prowess, etc., BUT, does it sell? Does it convert? Does it lead people to the desired action? Does it call out and highlight what you sell? If it does, fantastic, but I often wonder who gives out these awards and to what criteria they are judged.  To me, an award winning web site is a web site that serves it’s purpose and improves your visibility as a company, a successful web site improves your bottom line and helps steer your market. A successful web site PULLS people in with a wealth of information and content.

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