It is truly amazing how far along communication technology has come in terms of spreading news and / or information to a large audience in a rapid manner. Social media tools such as Twitter have actually become a source of NEWS for Internet users. I remember vividly that I heard about Michael Jackson’s death on Twitter & Facebook, not by listening to the news, or tuning into my local TV affiliate or picking up the newspaper.
On top of being a great news distribution tool, Twitter is also a marketer’s dream: marketers can test market products, gauge interest, poll specific people who have mentioned VERY specific things in their musings and have PERMISSION to speak to them at will. A great example of social media marketing and building a buzz is the Apple IPad. Apple, as usual, has built an amazing buzz around it’s product and gotten the entire Twitter universe to talk about it. As a result, when it becomes officially available on April 3rd, there WILL be lines of people camped out in front of the trendy Apple stores dying to get their hands on one.
One of the main questions people ask me is just HOW Twitter can help their business, and specifically, THEIR type of business. My answer is always this: Branding. By gaining a following of targeted individuals and building a Tribe, you become their leader, you become the voice they listen to, the expert, the authority, the big cheese. You can rapidly deploy information using 140 characters or less, you can rapidly build a buzz about a new product launch, you can quickly address customer service issues and be the transparent hero of a company that we are all seeking.
So, is it time that your business puts the telegram and telegraph away? Communication truly does move at the speed of light now, so who is spreading the good word about your company to the right audience at the right time?
For a strong social media strategy and presence, give me a call: 407-830-4550.
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Tags: social media, twitter
