I had a prospect call in yesterday asking how quickly we could get a web site done. He explained that he already had purchased a template and had already written content for about 15 pages. He needed it live by Friday (3 days.) He didn’t want to pay any more than $500 for this web site. He already had a company up north that could do it for $400, but wanted to keep it local. I tried to dig down deeper, get inside of his market, etc., but he wasn’t having it. He just needed this web site live by Friday and that was that.
There is a huge fundamental issue at stake here. The hastily created $500 web site built out of a template which has been used by 24,542 other businesses is destined for failure before it even meets its first web site visitor. People (prospects) know cheap. They know when you cut corners, they perceive that you don’t really care about yourself or their needs.
Before you hire any web design or Internet marketing company ask yourself the following questions:
* Why do you need this web site?
* Who will be viewing this web site?
* How will people be getting into your sales cycle?
* What problem are you going to be solving for them with this web site?
* How will you keep them coming back?
* What keywords are your prospects going to be seeking your products and services under?
* What is the plan to get your web site visibility in Google, Bing & Yahoo?
* How will you measure results and ROI?
Any web design firm worth its weight should be asking YOU these questions. The point is this: when it comes to your online marketing presence, you get what you pay for. Sure, I can have one of my employees bang this site out in one day based on his specs and throw it live for no one to see, but that’s not what we are here for. We are here to help set your company and your online presence up for marketing success. We are here to bring you qualified leads, we are here to help you grow your tribe online, we are here to help you compete.
Call me today to discuss your online needs and to answer those critical questions above: In Orlando: 407-830-4550, Nationwide: 866-998-6886. http://www.ontargetwebsolutions.com
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