I hate spam. Spam sucks. Spam sucks down my time, spam annoys and agitates me, my wife has actually suggested some spam anger management therapy which I am open to discussing. (The first step is acknowledging that you have a problem…)  Spam takes on many different faces, you’ve got walking spam, fax spam, email spam, but there is perhaps no more sinister form of spam to me then CAR SPAM.

You’ve seen him: Slick Rick in the grocery market parking lot affixing fliers to cars, this week he’s pitching the new cuban restaurant up the road, last week it was the showgirls at the local strip club.  Slick Rick touches your car.  You didn’t give him permission to touch your car, he just assumed it was ok.  Rick, it’s NOT ok to touch my car. It’ s NOT ok to touch my truck windshield, or handle, or any other part of my truck for that matter. It’s mine (or to be more precise, the bank’s) and I don’t want you touching it.

When it comes to marketing, it is critical to know that if I didn’t ask you for your information, you don’t have my permission to push it on me.  This applies to unsolicited phone calls, junk fliers left on my truck, junk mail in my home mailbox, walking spam such as door to door sales folks trying to sell me a photo copier at work. When I’m ready to buy a copier, I will find you. I will use Google like everyone else in the free world and search for a credible company that will fit my individual / company needs.

Today’s marketing is way different, people know what they want and search for it when they want it.  We can not be bothered by your interruptions or noise.  To market today, you need to be in the right place at the right time and talking to the right audience WHEN they allow you to.

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Tags: spam